Privacy Policy

Last updated: February 2026

This Privacy Policy describes how G.M.NEW LINE SARTORIA SRL ("we", "us", "our"), operating under the brand Francesca Cottone, collects, uses, and protects your personal data when you visit or make a purchase on francescacottone.it ("Website"). We are committed to protecting your privacy in accordance with the EU General Data Protection Regulation (GDPR — Regulation 2016/679) and applicable Italian data protection laws.

1. Data controller

G.M.NEW LINE SARTORIA SRL
Via Nannino Crescentini, 8 — 62024 Matelica (MC), Italy
VAT: IT01629930437
Email: info@francescacottone.it

2. Data we collect

Data you provide directly

When you place an order, create an account, subscribe to our newsletter, or contact us, we may collect: your name, email address, phone number, shipping and billing address, tax code or VAT number, PEC address, SDI code, and payment information (processed by our payment providers, never stored on our servers).

Data collected automatically

When you browse our Website, we automatically collect certain technical data including: IP address, browser type, operating system, referring URLs, pages visited, time and duration of your visit, and device identifiers. This data is collected through cookies and similar tracking technologies.

3. Purpose and legal basis

We process your personal data for the following purposes:

Purpose	Legal basis
Processing and fulfilling your orders	Performance of a contract
Issuing invoices and fiscal documentation	Legal obligation
Sending order confirmations and shipping updates	Performance of a contract
Sending marketing communications and newsletters	Your consent
Analyzing website usage and improving our services	Legitimate interest
Displaying targeted advertising	Your consent
Preventing fraud and ensuring security	Legitimate interest

4. Cookies and tracking technologies

Our Website uses cookies and similar technologies to enhance your browsing experience, analyze traffic, and deliver personalized advertising. We use the following services:

Essential cookies

These are strictly necessary for the Website to function properly, including session management, cart functionality, and security features. They do not require your consent.

Analytics

We use Google Tag Manager to manage tracking scripts on our Website. This may include analytics tools that help us understand how visitors interact with our site, including pages viewed, time on site, and general navigation patterns.

Advertising

We use advertising technologies from Google Ads, Meta (Facebook and Instagram), and TikTok to display relevant advertisements to you across third-party platforms. These services may place cookies on your device to track your browsing activity and measure the effectiveness of our advertising campaigns.

You can manage your cookie preferences at any time through your browser settings or through our cookie consent banner. Please note that disabling certain cookies may affect the functionality of the Website.

5. Newsletter

If you subscribe to our newsletter, we will use your email address to send you marketing communications about new products, promotions, and brand updates. You can unsubscribe at any time by clicking the "unsubscribe" link in any email, or by contacting us at info@francescacottone.it.

6. Third-party data sharing

We may share your personal data with the following categories of third parties, solely for the purposes described in this policy:

Payment processors — Stripe, PayPal, and Klarna, to process your payments securely.

Shipping carriers — BRT, FedEx, and Poste Italiane, to deliver your orders.

Advertising platforms — Google, Meta, and TikTok, for targeted advertising purposes (with your consent).

Professional service providers — accountants and legal advisors, for tax and legal compliance.

We do not sell, rent, or trade your personal data to any third party for their own marketing purposes.

7. International data transfers

Some of our third-party service providers may be located outside the European Economic Area (EEA). When personal data is transferred outside the EEA, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, or reliance on the service provider's participation in recognized data protection frameworks.

8. Data retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected. Specifically:

Order data is retained for 10 years to comply with Italian tax and accounting regulations.

Marketing data is retained until you withdraw your consent or unsubscribe.

Analytics data is retained in anonymized form.

9. Your rights

Under the GDPR, you have the following rights regarding your personal data:

Right of access — You can request a copy of the personal data we hold about you.

Right to rectification — You can request correction of inaccurate or incomplete data.

Right to erasure — You can request deletion of your data, subject to legal obligations.

Right to restrict processing — You can request that we limit the processing of your data.

Right to data portability — You can request your data in a structured, machine-readable format.

Right to object — You can object to processing based on legitimate interest or for marketing purposes.

Right to withdraw consent — Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at info@francescacottone.it. We will respond within 30 days of receiving your request.

10. Data security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption, secure payment processing, access controls, and regular security assessments.

11. Supervisory authority

If you believe that our processing of your personal data infringes the GDPR, you have the right to lodge a complaint with the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali) at www.garanteprivacy.it, or with the supervisory authority in your country of residence.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable legislation. Any updates will be published on this page with a revised "Last updated" date. We encourage you to review this policy periodically.